My three (3) case studies from the Google UX Design course. Thank you for taking the time to review my work.
My three (3) case studies from the Google UX Design course. Thank you for taking the time to review my work.
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Scholarship Match - Responsive Website
Scholarship Match - Responsive Website
(Case Study #3)
(Case Study #3)
Design an app that will match students to scholarships, grants and donors to pay for their educational fees with reminders about deadlines.
Design an app that will match students to scholarships, grants and donors to pay for their educational fees with reminders about deadlines.
Personas created after speaking with five college students, two parents of college age-children and one college drop out about finding financial aid. Paper wire frames created to help students easily identify categories to match them to scholarships.
Personas created after speaking with five college students, two parents of college age-children and one college drop out about finding financial aid. Paper wire frames created to help students easily identify categories to match them to scholarships.
Scholarship Match Target Users: Young adults and adult students seeking financial aid for college or technical school in the United States.
Scholarship Match Target Users: Young adults and adult students seeking financial aid for college or technical school in the United States.
The user journey illustrates the the frustrations and opportunitites for a great scholarship match application.
The user journey illustrates the the frustrations and opportunitites for a great scholarship match application.
My Role: UX researcher and designer leading the app and responsive website design from conception to delivery.
My Role: UX researcher and designer leading the app and responsive website design from conception to delivery.
Responsibilities Interviewed target users, completed competitive audits, created personas, paper and digital wireframing, low and high-fidelity prototyping. Conducted usability studies accounting for accessibility, iterated on designs, determined information architecture and responsive design.
Responsibilities Interviewed target users, completed competitive audits, created personas, paper and digital wireframing, low and high-fidelity prototyping. Conducted usability studies accounting for accessibility, iterated on designs, determined information architecture and responsive design.
Goal: Create responsive for people to be matched with scholarships or other financial aid for college. Allow users to apply criteria to limit findings, save and receive reminders for deadlines.
Goal: Create responsive for people to be matched with scholarships or other financial aid for college. Allow users to apply criteria to limit findings, save and receive reminders for deadlines.
Outcome: Users were passionate about the need for an app/website that could match them to “legitimate” financial aid. One user said, “There are so many scams out there or scholarships that are way too niche or when I find the perfect one, the deadline has passed!” The current providers are not excelling at providing good matching or vetting scholarships for students.
Outcome: Users were passionate about the need for an app/website that could match them to “legitimate” financial aid. One user said, “There are so many scams out there or scholarships that are way too niche or when I find the perfect one, the deadline has passed!” The current providers are not excelling at providing good matching or vetting scholarships for students.
INITIAL DESIGN CONCEPTS:
INITIAL DESIGN CONCEPTS:
Have a place for users to filter scholarships by date, categories, deadline or other criteria.
Have a place for users to filter scholarships by date, categories, deadline or other criteria.
Once scholarships are shown, provide ability to save on app or share with someone. Since user feedback said it would be difficult to apply online for scholarships, that button was changed to "Share."
Once scholarships are shown, provide ability to save on app or share with someone. Since user feedback said it would be difficult to apply online for scholarships, that button was changed to "Share."
RESEARCH STUDY DETAILS: Working with high school students and realizing the financial gap that lies between the Expected Family Contribution and the reality of what a family can pay for one child’s tuition. There is a big gap caused by students being considered dependent on parents even though they are not supported by their families financially.
RESEARCH STUDY DETAILS: Working with high school students and realizing the financial gap that lies between the Expected Family Contribution and the reality of what a family can pay for one child’s tuition. There is a big gap caused by students being considered dependent on parents even though they are not supported by their families financially.
Moderated usability study
Location: United States via text message with link to app
Date: Text will be sent from June 17-19
Six participants, each completing the study on their own personal phone devices. One spot will be reserved for someone who does not use a smart phone and they will be given an iPhone 10 to access the app.
Each session will last 20 to 40 minutes.
USER TESTING RESULTS: Users thought the color scheme or the lo-fi mock ups were outdated so updated the colors, added more navigation options to each screen. Users also requested more categories to allow for better scholarship matches.
USER TESTING RESULTS: Users thought the color scheme or the lo-fi mock ups were outdated so updated the colors, added more navigation options to each screen. Users also requested more categories to allow for better scholarship matches.
Contact Me:
Contact Me:
TraceyScharmann@gmail.com
TraceyScharmann@gmail.com
Volunteer Registration - App and Website
Volunteer Registration - App and Website
Case Study #2
Case Study #2
My role:
My role:
Lead UX researcher and UX designer.
Lead UX researcher and UX designer.
GOAL:
GOAL:
Create an online signup for people who volunteer at the same nonprofit frequently on two different sized devices. I called it "RSVP Me!"
Create an online signup for people who volunteer at the same nonprofit frequently on two different sized devices. I called it "RSVP Me!"
MY ROLE: UX Designer and UX Researcher leading the app and responsive website design from conception to delivery.
MY ROLE: UX Designer and UX Researcher leading the app and responsive website design from conception to delivery.
The problem:
The problem:
All volunteers for a nonprofit are notified about events by email and must email the nonprofit coordinator to sign up (volunteer) for the event. Causes sign up, schedule changes and confirmations to be time consuming and manual with preferred spots filling up before volunteers can sign up.
All volunteers for a nonprofit are notified about events by email and must email the nonprofit coordinator to sign up (volunteer) for the event. Causes sign up, schedule changes and confirmations to be time consuming and manual with preferred spots filling up before volunteers can sign up.
Responsibilities:
Responsibilities:
This project allowed me to go through every step the app creation from researching, conducting a competitive audit, creating personas, conducting usability studies, mapping out the user journey to drawing lo-fi prototypes, designing wireframes and finally creating a hi-fi prototype.
This project allowed me to go through every step the app creation from researching, conducting a competitive audit, creating personas, conducting usability studies, mapping out the user journey to drawing lo-fi prototypes, designing wireframes and finally creating a hi-fi prototype.
Information Architecture
Information Architecture
Created after doing user interviews and competitive audits to define overall structure of site
Created after doing user interviews and competitive audits to define overall structure of site
Goal: The goal is to save time, allow volunteers to sign up for open spots immediately and automate confirmations, and get update of hours volunteered to date.
Goal: The goal is to save time, allow volunteers to sign up for open spots immediately and automate confirmations, and get update of hours volunteered to date.
Paper wireframes for ideation phase.
Paper wireframes for ideation phase.
Wireframes:
Wireframes:
Important aspects of designe were to show events that user was interested in and have an easy way to sign up.
Important aspects of designe were to show events that user was interested in and have an easy way to sign up.
Users wanted reminders so it was important to illustrate upcoming events
Users wanted a way to track their volunteer hours.
Users wanted a calendar view.
Paper wireframes for each device size. Usability study showed that screens were too crowded and needed navigation.
Paper wireframes for each device size. Usability study showed that screens were too crowded and needed navigation.
INITIAL DESIGN CONCEPTS: Have a place for users to sign up for events, filter by categories, event date or other criteria. "Share" events with others and track hours volunteered.
INITIAL DESIGN CONCEPTS: Have a place for users to sign up for events, filter by categories, event date or other criteria. "Share" events with others and track hours volunteered.
RESEARCH GOALS: 1) Determine if users can complete the registration process to RSVP/volunteer to an event. 2) Determine if website is easy or difficult to use and identify pain points.
RESEARCH GOALS: 1) Determine if users can complete the registration process to RSVP/volunteer to an event. 2) Determine if website is easy or difficult to use and identify pain points.
RESEARCH STUDY DETAILS:
RESEARCH STUDY DETAILS:
Moderated usability study (via Zoom)
Location: United States, remote
Date: Sessions will take place May 24 thru May 27, 2023 from 8AM-8PM
Each Session will last 20 to 30 minutes.
Compensation will be a huge thank you!
USER TESTING RESULTS: Navigation was a big issue and users recommended putting "back" and "next" on all screens. Users wanted a calendar view so they could easily see dates of the week of events. Users wanted reminders sent for upcoming events they were interested in and that they were sign up for.
USER TESTING RESULTS: Navigation was a big issue and users recommended putting "back" and "next" on all screens. Users wanted a calendar view so they could easily see dates of the week of events. Users wanted reminders sent for upcoming events they were interested in and that they were sign up for.
Iterations from the second usability study included:
Iterations from the second usability study included:
- Removing content
- Showing Goal
- Need to add Action button to home screen
TARGET USERS: Busy people who volunteer and need an easy way sign up at the same organization frequently. Users are adults that use technology and need to secure spots quickly because of their busy schedules.
FINAL POLISHED DESIGNS
FINAL POLISHED DESIGNS
Lesson learned: Spent too much time on pet project which was a lower priority but after I felt the main goals were met of app, I moved on to create a graph where users could set a goal and be told how many hours they volunteered based on their sign ups.
Lesson learned: Spent too much time on pet project which was a lower priority but after I felt the main goals were met of app, I moved on to create a graph where users could set a goal and be told how many hours they volunteered based on their sign ups.
Impact: As a former Volunteer Coordinator for a school district holding more than 50 events a year, I understand the importance of connecting with potential volunteers quickly and providing them accessibility to the schedule, ability to change it and immediate confirmation.
Impact: As a former Volunteer Coordinator for a school district holding more than 50 events a year, I understand the importance of connecting with potential volunteers quickly and providing them accessibility to the schedule, ability to change it and immediate confirmation.
Contact Me:
Contact Me:
TraceyScharmann@gmail.com
TraceyScharmann@gmail.com
Wedding Preview App
Wedding Preview App
Case Study #1
Case Study #1
My Role: UX researcher and designer leading the app and responsive website design from conception to delivery.
My Role: UX researcher and designer leading the app and responsive website design from conception to delivery.
Responsibilities: Interviewed target users, completed competitive audits, created personas, paper and digital wireframing, low and high-fidelity prototyping. Conducted usability studies accounting for accessibility, iterated on designs, determined information architecture and responsive design.
Responsibilities: Interviewed target users, completed competitive audits, created personas, paper and digital wireframing, low and high-fidelity prototyping. Conducted usability studies accounting for accessibility, iterated on designs, determined information architecture and responsive design.
The problem:
Easily finding floral arrangements for weddings by a specific color, based on date of wedding and are within a specified budget.
The goal:
The goal is to allow users the ability to select floral arrangements based on color, flower, availability and/or budget for wedding planning.
PARTICIPANTS: Five participants were selected (3 identified as female and 2 identified as male). Assumptions were that users would be able to easily select and purchase their floral arrangements.
TARGET USERS: Working adults that were planning for a wedding or paying for a wedding and needed to select, preview and secure items quickly.
The final high-fidelity prototype presented cleaner user flows and less content on each screen. It allowed users to select a quantity, type of arrangement and price.
The final high-fidelity prototype presented cleaner user flows and less content on each screen. It allowed users to select a quantity, type of arrangement and price.
View the Wedding Preview app:
View the Wedding Preview app:
https://www.figma.com/proto/VxBPt7JtK4IYnmp0AUVISw/Wireframe-Wedding-S2?type=design&node-id=199-460&scaling=scale-down&page-id=199%3A171&starting-point-node-id=199%3A460
https://www.figma.com/proto/VxBPt7JtK4IYnmp0AUVISw/Wireframe-Wedding-S2?type=design&node-id=199-460&scaling=scale-down&page-id=199%3A171&starting-point-node-id=199%3A460
FINAL POLISHED DESIGNS
FINAL POLISHED DESIGNS
Impact:
Impact:
Using apps your entire life does not make you a good app designer. Starting with the right right question, being empathetic to users pain points and needs and keeping your focus helped me create a usable app. “The calm colors and simplicity of the app is a great start to a much needed wedding preview app.”
Using apps your entire life does not make you a good app designer. Starting with the right right question, being empathetic to users pain points and needs and keeping your focus helped me create a usable app. “The calm colors and simplicity of the app is a great start to a much needed wedding preview app.”
What I learned:
What I learned:
It’s important to start with the end in mind and know that there will be constant iterations throughout the life of the app so it doesn’t have to be perfect to publish it just has to be done and not scare users away!
It’s important to start with the end in mind and know that there will be constant iterations throughout the life of the app so it doesn’t have to be perfect to publish it just has to be done and not scare users away!
Contact Me:
Contact Me:
TraceyScharmann@gmail.com
TraceyScharmann@gmail.com
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